About

About

We are industry insiders with a unique vision to vertically integrate the real estate development and operations process from start to finish.

Our Strategy

Vertical Integration for Streamlined Efficiency

Baseline employs its deep industry access to vertically integrate where needed, and develop highly sought-after branded communities in otherwise fragmented developer/operator markets​​. In doing so, we are able to deliver execution efficiency and differentiated returns.

Our advantage is a result of our team’s creativity, energy, and integrity, as well as our decision-making speed and flat structure when analyzing deals.

Stephen Lobell

Chairman & Founder

Stephen Lobell

Stephen Lobell has more than a decade of experience within the travel, hospitality, and real estate private equity sectors. In 2011, he founded SL Online Ventures, a successful corporate travel platform. He joined GMF Capital LLC (now a $10B asset manager) upon its founding in 2015, helping to devise and develop that firm’s capital markets strategy. In 2018, Stephen formed the predecessor to Baseline, Vacation Capital Group, which developed over 100 differentiated vacation rentals, and which also is the largest vacation rental property manager in Central Florida. In addition to his role as Chairman of Baseline, he currently serves as the CEO of Villatel, a branded vacation rental platform, and a Vacation Capital Group subsidiary.

Brock Nicholas

CEO & CO-FOUNDER

Brock Nicholas

Brock Nicholas has over 20 years of experience in real estate-related acquisition, development, construction and management across myriad markets—including California, Hawaii, Connecticut, Florida, the UK, Canada, and the Caribbean. Most recently, Brock was a Division President at Lennar, overseeing Central Florida. In that capacity, he built a team of 300+ professionals and presided over the development and construction of 20,000 single family homes, representing more than $6B in value. Prior to Lennar, Brock worked within the Starwood Capital Group family of companies in a variety of roles, with a focus in hospitality oriented real estate assets.

William Grant

Partner

Bill Grant

Bill Grant has more than a decade of experience sourcing, executing and managing complex real estate transactions and developments across various asset classes throughout the country. In addition to his role at Baseline overseeing new investment underwriting and analysis, Bill currently serves as Managing Director of new acquisitions at GMF Capital LLC where, alongside Stephen Lobell, he played a key role in growing the platform over the past 6 years. Prior to joining GMF, Bill spent nearly seven years at Cerberus Capital Management, a $40B private equity fund.

Chris Fedele

Partner

Chris Fedele

Chris Fedele has over 20 years of experience in construction and operation management, during which time he has focused on directing the planning and completion of high-end, multimillion-dollar community build-outs across various parts of Central Florida. Harnessing his passion for the alternative energy space, Chris recently ventured into the solar industry, running East Coast operations for Sunova Energy for 6+ years. To date, he’s deployed over 22 MW of rooftop solar and successfully secured 80% of Lennar Orlando’s business.

Reid Carleton

VP of Acquisitions

Reid Carleton

Reid has more than 7 years of experience in commercial real estate and was most recently a Director in the Miami office of JLL Capital Markets. He joined JLL as part of the HFF acquisition and specialized in analyzing, underwriting, and arranging debt and equity capital for commercial real estate assets throughout the United States. During his tenure, he contributed to the permanent, bridge, construction, mezzanine and joint venture equity financing of hospitality, residential, multi-housing, office, industrial and retail assets totaling more than $3 billion. Prior to HFF, Reid worked for a luxury single-family home developer based in Naples, Florida. Reid holds a bachelor’s degree from Duke University where he was also an All-American tennis player.

Director of Asset Management

Megan McGinnis

Megan brings 15 years of commercial real estate expertise, with a primary focus on executing and managing private real estate investments. Prior to joining Baseline Property Group, Megan served as the Managing Director of SSH Real Estate’s Investment Division where she led SSH’s acquisitions, asset management, development, and capital market initiatives, playing a pivotal role in developing the Investment team. Throughout her career, Megan has executed transactions totaling $1.5B and managing various investment structures across office, retail, mulit-family, and development. Prior to her tenure at SSH, Megan held positions at HFF and the Buccini/Pollin Group. A graduate of Villanova University, Megan remains actively involved with Villanova’s Dan DiLella Center for Real Estate and served 6 years as the Nova Next Chair.